Achievement is a combination of two Attributes, Visible ability and Visible success. The combined Attributes are CDSM Ltd. modifications of the Schwartz PVQ-21 system for measuring human values - of which Achievement is one of ten.



Using Achievement

Demographic Skews:

1) Over-indexed: Under 35.

2) Under-indexed: 45+.

Achievement espousers also espouse other Attributes (apart from their component parts). The top five most highly correlated Attributes of Achievement espousers are, in order of the strength of relationship:

1) Aspiration
2) Material wealth
3) Force
4) Simmer
5) Image.

In total those who espouse Achievement also over-index significantly on 17 other Attributes.

If "Achievement" (or the associated attributes) are important to you and you would like to delve more deeply, contact us at