Benevolence is a combination of two Attributes, Loyalty and Caring. The combined Attributes are CDSM Ltd. modifications of the Schwartz PVQ-21 system for measuring human values - of which Benevolence is one of ten.



Using Benevolence

Demographic Skews:

1) Over-indexed: Female, 45-54.

2) Under-indexed: Male, 25-34.

Benevolence espousers also espouse other Attributes (apart from their component parts). The top five most highly correlated Attributes of Benevolence espousers are, in order of the strength of relationship:

1) Joyness
2) Listening
3) Openness
4) Sensitive
5) Poverty aware.

In total those who espouse Benevolence also over-index significantly on 28 other Attributes.

If "Benevolence" (or the associated attributes) are important to you and you would like to delve more deeply, contact us at