Conformity is a combination of two Attributes, Rules and Propriety. The combined Attributes are CDSM Ltd. modifications of the Schwartz PVQ-21 system for measuring human values - of which Conformity is one of ten.



Using Conformity

Demographic Skews:


2) Under-indexed: Under 35.

Conformity espousers also espouse other Attributes (apart from their component parts). The top five most highly correlated Attributes of Conformity espousers are, in order of the strength of relationship:

1) Certainty
2) Deference
3) Discipline
4) Reserved
5) Afraid.

In total those who espouse Conformity also over-index significantly on 16 other Attributes.

If "Conformity" (or the associated attributes) are important to you and you would like to delve more deeply, contact us at