The fact that society is dividing into ‘haves’ and ‘have nots’ doesn’t bother me. I believe it’s just a natural evolution.

Espousers of this Attribute for the most part have a traditional view of British society – that we had a stronger, more pronounced, class system at one time which, after years of seeming to be dying out, is coming back: and a good thing too. It is natural to have a stratified system. Divided espousers tend to see the post war rejection of class-based systems as an anomaly. They believe it is more natural to have two classes – those that have and those that don’t. This is a view that is held equally by those at the top of the pile and those at the bottom, and is rejected most forcefully by those of the skilled working class who are less inclined to ‘black and white’ answers and see issues and situations in terms of options rather than outcomes – a constant questioning of established ways of thinking.

People believing in the world described by Divided also believe that this natural evolution should be allowed to continue – it is just nature’s way of creating strong societies, a populist definition of a ‘Darwinian’ approach to life. They are likely to agree that people who meet with misfortune have brought it on themselves. This moral stance leads to manifestations of belief and behaviour that can seem harsh to those who reject this orientation. Espousers’ attitudes can look callous and simplistic. They are seen as blaming of others for circumstances beyond their control – unemployment, the effects of crime, poor urban environments, even illness.

Such arguments do not lead to Divided espousers changing their minds – most attacks on their point of view are met with further reinforcement of their attitude. They are likely to react to ‘discussion’ or ‘debate’ about their views with violent or socially disruptive behaviours – this is the best way for them to get what they want. They want others to see the world as they see it and if others don’t they should be forced to. This attitude has led to some of the worst atrocities of the 20th century with harsh prison conditions, prison camps for those not meeting ‘social norms’ – “It’s their fault, they should be more normal” – and policies leading to genocide and ethnic cleansing.

This attribute is closely correlated with sexist attitudes and the superiority of males over females. This group is unlikely to favour a female as a leader, unless the female exhibits many stereotypical attitudes and behaviours of dominant ‘Alpha Males’. Women should be at home taking care of the children and providing a home for the male when he comes home from work - the proper place for a man.

This mind set is often seen as obsessive and almost ascetic – displaying a kind of coldness or lack of empathy for others that leads to a brittleness of personality and strictness with self. Dressing in quasi or actual uniform (be it according to corporate dress codes, in ‘countryside appropriate’ clothing or in militaristic clothing) and being a part of a moral minority, those ‘fit to lead’ can be a way for Divided espousers to express themselves. This display also facilitates identification of others who share this ‘them vs. us’ world view.

There is a firm conviction that getting along with others by agreeing with them is not the way they want to run their lives. They understand it is a “dog eat dog” world and only the big dog wins. They will take the role of the big dog even when others are snipping at their heels. Unlikely to turn to friends and neighbours for help in times of adversity, they know the path they have chosen to travel is unlikely to lead to a land of milk and honey for them and their families. They accept their attitudes and actions are based on a more pragmatic version of life’s journey and in keeping with the natural order. The strong survive and weak die – and they will unquestionably and resolutely maintain their strength of character and values at all times. They can be fractious friends at best, but also fearsome foes.


Using Divided

Demographic Skews:

1) Over-indexed: Male, over 65

2) Under-indexed: Female, 45-54, mid-market

Divided espousers also espouse other Attributes. The top five most highly correlated Attributes of Divided espousers are, in order of the strength of relationship:

1) Unobliged
2) Two Classes
3) Force
4) Patriarchy
5) Independent

In total those who espouse Divided also over-index significantly on 24 other Attributes.

If "Divided" (or the associated attributes) are important to you and you would like to delve more deeply, contact us at mail@cultdyn.co.uk