It is important to me to get regular exercise.
I make an effort to be full of vitality, health and energy.

This attribute appeals to individuals who do not take their health for granted, particularly those aged between 25 and 34 years of age and from higher income households. Healthy lifestyle espousers know that a healthy lifestyle leaves you fit, energetic and at reduced risk of disease, based on the choices you make about your daily habits. So, they make a conscious effort to maintain and improve their wellbeing by taking regular exercise, being very conscious of what they eat and trying to get enough sleep every day.

This urge to improve their health is also reflected in their perception of the environment. Again, the Healthy Lifestyle espouserís underlying optimism drives their belief that we can do something to take better care of the environment collectively with others. Also, as individuals, they believe that they can make a small but significant difference by buying greener products and to stop buying from companies who they perceive pollute the environment.

Healthy lifestyle espousers also want to look good and to look healthy. So, as well as spending time taking care of their health, they also spend time taking care of their appearance. This is also reflected in the appearance of their home, where they enjoy keeping up with the current trends and fashions. Like with their bodies, they are willing to invest time and energy into maintaining how their home looks.

Realising that health and beauty is more than skin deep, these individuals do not want just to be healthy, they want to feel full of vitality. As well as eating energising food, both men and women try to have a healthy lifestyle with low stress and enjoyable activities.

Feeling optimistic and in control of their lives, they are confident of getting things quickly back on track if they are ill or injured. It may unbalance them for a while but their belief in the value of an exercise regime and a positive attitude will help them to bounce back into living a full life again. This confidence builds a foundation for pushing themselves beyond their comfort zone and seeking an exciting life full of adventures. They realise that this often means testing their own limits and taking calculated risks but that is something that goes with the territory.


Using Healthy lifestyle

Demographic Skews:

1) Over indexed: 15-17 and 25-34, up market.

2) Under indexed: Over 55, down market.

Healthy lifestyle espousers also espouse other attributes. The top five most highly correlated attributes of Healthy lifestyle espousers are, in order of the strength of relationship:

1) Looking good
2) Optimism
3) Adventure
4) Green intent
5) Showhome

In total those who espouse Healthy lifestyle also over index significantly on 32 other Attributes.

If "Healthy lifestyle" (or the associated attributes) are important to you and you would like to delve more deeply, contact us at