Hedonism is a combination of two Attributes, Good time and Fun. The combined Attributes are CDSM Ltd. modifications of the Schwartz PVQ-21 system for measuring human values - of which Hedonism is one of ten.



Using Hedonism

Demographic Skews:

1) Over-indexed: Under 35.

2) Under-indexed: 45+.

Hedonism espousers also espouse other Attributes (apart from their component parts). The top five most highly correlated Attributes of Hedonism espousers are, in order of the strength of relationship:

1) Pleasure
2) Overspend
3) Buzz
4) Adventure
5) Impulsive spender.

In total those who espouse Hedonism also over-index significantly on 16 other Attributes.

If "Hedonism" (or the associated attributes) are important to you and you would like to delve more deeply, contact us at mail@cultdyn.co.uk