Espousers believe that the way we live is having a massive detrimental impact on the environment, threatening the sensitive balance of the ecosystems throughout the world.

Cutting across all social classes, significantly more women than men are drawn to this attribute, with the strongest followers tending to be more middle aged and older and still feel that they have time to do something about changing the world and making it a better place to live.

This attribute defines those individuals who have a strong moral compass and encourage each individual they meet to do likewise. For example, not buying products that damage the environment is a basic given.

Demonstrating a strong connection with the earth and natural landscapes, they like to re-energise and restore their interior sense of balance by experiencing the beauty and drama of nature directly. Their experience is rooted in an awareness of the natural small details of the real world, like bits of driftwood that enable them feel closer to nature, or the beautiful sunset that stops them in their track.

Taking responsibility for their own actions in reducing harm to the environment they also believe that there are limits to their own abilities to effect desired outcomes. They understand that many of the causes of damage to the environment are systemic. They realize the way human beings have structured social and economic systems to provide comfort to some, including themselves, but also systemically generate inequality of opportunity for actualizing dreams and aspirations for several billion others.

This realization combines with their belief that all people should be treated equally and justice for one should be justice for all. The espousers of this attribute have a complex approach to life in which their personal micro life is intimately connected with their macro life - the personal is global and the global is personal.