Power is a combination of two Attributes, Material wealth and Control;. The combined Attributes are CDSM Ltd. modifications of the Schwartz PVQ-21 system for measuring human values - of which Power is one of ten.



Using Power

Demographic Skews:

1) Over-indexed: Male, under 35.

2) Under-indexed: Female, 45+.

Power espousers also espouse other Attributes (apart from their component parts). The top five most highly correlated Attributes of Power espousers are, in order of the strength of relationship:

1) Simmer
2) Force
3) Patriarchy
4) Catharsis
5) Speculate.

In total those who espouse Power also over-index significantly on 26 other Attributes.

If "Power" (or the associated attributes) are important to you and you would like to delve more deeply, contact us at mail@cultdyn.co.uk