Security is a combination of two Attributes, Safety and National security. The combined Attributes are CDSM Ltd. modifications of the Schwartz PVQ-21 system for measuring human values - of which Security is one of ten.



Using Security

Demographic Skews:

1) Over-indexed: Female, 55+.

2) Under-indexed: Male, under 35.

Security espousers also espouse other Attributes (apart from their component parts). The top five most highly correlated Attributes of Security espousers are, in order of the strength of relationship:

1) Discipline
2) Afraid
3) National pride
4) Skeptical
5) Certainty.

In total those who espouse Security also over-index significantly on 24 other Attributes.

If "Security" (or the associated attributes) are important to you and you would like to delve more deeply, contact us at