I am strongly affected by emotional situations. I have often felt like crying for a friend.

Cutting across all ages and all value modes, around 30% of the population say that they are often strongly affected by emotional situations. Tending to see personal relationships as a very important part of their lives, family and friends have a powerful influence on the way they see the world, because they put other people first.

Often, their sense of joy comes through others. When other people are happy, they are happy. In consequence, they invest a great deal of time and energy helping others to be successful. They get as excited about the good fortune of others, as they would do for their own achievements. Some sense of duty and responsibility reinforces their primary motivations, but it is much more than that. Caring for others close to them gives them a sense of purpose and identity.

They tend not to feel the need to stand out from the crowd, but they do feel the need for friends and family to see them as caring and loyal. They want to look good in the eyes of others and, sometimes, this may mean dressing for the part. Rather than dressing to impress, they would like to ensure that their public appearance does not weaken the perceptions of the individuals they care for.

This attribute focuses upon the motives and values often associated with an ideal parent, where the need to protect and support individuals trumps other aspects of their lives. This attribute is particularly significant for women (67.5%), many of them mothers or 'ideal aunties', who provide a nurturing lifestyle. Setting gender aside this attribute is a vital factor in lifelong friendships, which also draw energy and inspiration from the same well.

Not surprisingly, espousers often find that others come to them for guidance when faced with problems that they find difficult to resolve on their own. Their ability to understand is very attractive to those going through difficult times. Feeling and demonstrating empathy is the touchstone that they always return to, which can be both their core strength and their key weakness. The emotional fog of deep empathy may, at times, reduce clarity and result in unsolicited offers of help before others feel in need of it.

However, their ability to connect on a deep level can enable others to refine and improve their approach to life. With a Sensitive person at their side, many people find they have a 'basecamp' from where they can start and end their latest adventures.


Using Sensitive

Demographic Skews:

1) Over-indexed: Female, slight down-market.

2) Under-indexed: Male.

Sensitive espousers also espouse other Attributes. The top five most highly correlated Attributes of Sensitive espousers are, in order of the strength of relationship:

1) Caring
2) Joyness
3) Listening
4 Looking good
5 Loyalty.

In total those who espouse Sensitive also over-index significantly on 27 other Attributes.

If "Sensitive" (or the associated attributes) are important to you and you would like to delve more deeply, contact us at