I hate being part of a crowd. I don't properly know many people in my neighbourhood, and I'm sure that only a few know me.

This attribute signifies a general disposition towards wanting to be alone. Espousers are perfectly happy to be on their own - they do not seek or desire the approval of others. They have learned that they can shift and change their ideas and behaviours when confronted with differing points of view and opportunities - they don't need others to tell them what to do. This is a passive form of self-determination and their espousal makes them particularly resistant to new ideas and persuasion based on change.

Espousers rarely if ever initiate change, preferring to stay with what they know and their everyday routines. They have no overt motivation to meet with people and make new friends, so, they tend to know very few people and very few people know anything about them.

Self-perceived as quiet and reserved, they do not like to stand out from the crowd, so do not dress or act in ways that easily identified by modern day methods of segmentation analysis and targeting in social media. If others do make the effort there is a small chance that such people will open up and talk easily.

Not surprisingly, nothing really excites these people, but they do not see this as a bad thing. They do not desire excitement, preferring to feel safe and secure. They do not hope for a better life, because they feel contented with their current life and their ability to cope with most situations.

Likely to have few strong opinions about anything, they can easily shift to alternative opinions that keep them away from controversy. Avoiding risks and any signs of danger, they like to live life in neutral, letting others take the lead and do the driving.


Using Solitary

Demographic Skews:

1) Over-indexed: No over-indexed demographics.

2) Under-indexed: No under-indexed demographics.

Solitary espousers also espouse other Attributes. The top five most highly correlated Attributes of Solitary espousers are, in order of the strength of relationship:

1) Insular
2) Reserved
3) Irresolute
4) Acquiescence
5) Safety.

In total those who espouse Solitary also over-index significantly on 29 other Attributes.

If "Solitary" (or the associated attributes) are important to you and you would like to delve more deeply, contact us at