Stimulation is a combination of two Attributes, Novelty and Adventure. The combined Attributes are CDSM Ltd. modifications of the Schwartz PVQ-21 system for measuring human values - of which Stimulation is one of ten.



Using Stimulation

Demographic Skews:

1) Over-indexed: Under 35.

2) Under-indexed: 55+.

Stimulation espousers also espouse other Attributes (apart from their component parts). The top five most highly correlated Attributes of Stimulation espousers are, in order of the strength of relationship:

1) Exhilaration
2) Buzz
3) Self-efficacy
4) Simmer
5) Fun.

In total those who espouse Stimulation also over-index significantly on 27 other Attributes.

If "Stimulation" (or the associated attributes) are important to you and you would like to delve more deeply, contact us at