Tradition is a combination of two Attributes, Be satisfied and Religious. The combined Attributes are CDSM Ltd. modifications of the Schwartz PVQ-21 system for measuring human values - of which Tradition is one of ten.



Using Tradition

Demographic Skews:

1) Over-indexed: 65+.

2) Under-indexed: No significant under-indexed demographics.

Tradition espousers also espouse other Attributes (apart from their component parts). The top five most highly correlated Attributes of Tradition espousers are, in order of the strength of relationship:

1) Faith
2) Patriarchy
3) Simmer
4) Force
5) Traditional family.

In total those who espouse Tradition also over-index significantly on 17 other Attributes.

If "Tradition" (or the associated attributes) are important to you and you would like to delve more deeply, contact us at