I believe that people can be divided into two classes – the weak and the strong. I think that issues of societal advantage or disadvantage are spurious.

Like several other Attributes in this part of the map, this is skewed to males and mid market and Prospectors and Settlers. It is evenly spread across all age bands, just slightly lower in the 45-54 age group.

In a lot of ways this is about frustration. To some it is the frustration of living a life of hope, only to see dreams shattered – or working hard to achieve their dreams and perceiving others living a good life without the same effort. This can turn to real anger at the idea of supporting others who don’t have the ‘get up and go’ of many Two Classes espousers.

Like many Prospectors they refuse to give in to adversity – and, as they would say, they have become realists. Some people are just lucky enough or strong enough to have their dreams come true. A certain hard-headed pragmatism needs to replace childhood dreams. To be mature and thrive in the hard world of today it is better to accept that there really are two classes of people – winners and losers. Life is about taking what you want when you want it. Everyone has the same chance in life but only the winner grabs life by the scruff of the neck and makes it their own. Winners don’t have an obligation to support losers. Losers are losers because it is the natural way – you win some, you lose some.

Allied to this set of beliefs is another set of values that enables them to justify some of their potential or actual behaviours that may be construed as immoral, illegal, or unethical by others. Two Classes espousers believe that most people bend the rules a bit to get their way. Winners are just those who don’t get caught. Winners are those who choose to take the risk to achieve their dreams.

These are the type of people who talk about Britain as being a place that ‘sneers at success’. Truth be told, most people don’t sneer at success. They just possess a different form of realism; and believe that not all success is gained morally, legally or ethically. All success isn’t necessarily a thing to be fetishised for its own sake – unlike the Two Classes espousers.

The dark side is the inclination to denigrate rules and regulations that have allowed them to get into the position to disregard them. There is a self-centred and selfish side that can be socially disruptive. When this dark side becomes a significant voice in the Dominant Narrative of any society there will less inclination for governments and law-making bodies to be concerned about those who get left behind in the dog-eat-dog world of naked ambition and social Darwinism characterised by these espousers.

For social and personal relationships this orientation can and does lead to the use of force and violence against others. They believe that it is acceptable to use force to get what they want. Some of the violence is overt and some is more resentment based like bullying. In either case this is a deeply held belief and is difficult to shift in many espousers of Two Classes.

These people will applaud and reward those who have climbed the slippery pole of success. They care little how they got there. They want to be the next success and know, or suspect, that the game of success is rigged. Knowing that, and believing that others also know it, they feel little compunction about using all tools at their disposal to achieve winner status. Nepotism is a virtue, ‘our family are winners’. Corruption is sensible, ‘everyone is at it’. Losers are those who are either too stupid to ‘get it’, or don’t have the courage to ‘go for it’. In either case winners shouldn’t encourage losing. It is natural to let the losers fall by the wayside – it has nothing to do with them.


Using Two Classes

Demographic Skews:

1) Over-indexed: Male, mid-market

2) Under-indexed: Female, 45-54

Two Classes espousers also espouse other Attributes. The top five most highly correlated Attributes of Two Classes espousers are, in order of the strength of relationship:

1) Force
2) Unobliged
3) Divided
4) Bender
5) Catharsis, Simmer (equal)

In total those who espouse Two Classes also over-index significantly on 35 other Attributes.

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