I feel that people who meet with misfortune have brought it on themselves. I see no reason why rich people should feel obliged to help poor people.

Unobliged espousers over-index on males and mid-market people, not discriminated by age.

Are these espousers harsh and unfeeling – or ultimate realists? This is one of the questions at the core of the debate about the Dominant Narrative in the UK today. Are there hoards of scroungers sleeping-in when others are driving off to work in the dark and cold, living off the honest sweat of hardworking people, bringing misfortune upon themselves through their poor choices in life? Unobliged espousers believe there are. Who believes that people who have made a success of their life and accumulated significant financial resources have no duty to help their fellow citizens in times of need? The Unobliged espousers.

They believe that life is hard and only the strong survive the challenges life throws at them. They believe that when someone or something stands in the way of this survival it is perfectly all right to use force to get your way. To these people winning begins with survival – and survival is a virtue that is taken, not something given to you.

There is a degree of resentment at those less successful than themselves, that is evident. But there is also a degree of harmful envy of those who have more than them. They do not feel they have ‘betters’ to whom they should be subservient in social interactions. Given half the chance they would indulge in acts of civil disobedience or take part in riot situations. The London riots of several years ago saw this behaviour as seeming nice middle class adults were charged through the courts with crimes of rioting.

They are perfectly aware that these biases lead to an unequal and divided society. North vs. South, older vs. younger, employed vs. unemployed, rich vs. poor – all these divides are normal and the application of welfare or charity or helping people develop survival skills is the wrong thing to do. It is natural that the strong survive and thrive and the weak fall by the wayside and die. They feel no obligation to change the natural order of things.

Thriving and winning is more important to them than surviving and protecting their own version of the status quo. Life is a game to be played – you can’t win it if you’re not in it – and they will take the risk to better themselves. Others who don’t are perceived as not brave enough to take the chance; and therefore not worthy of the beneficence of Unobliged espousers.

They will take the chance to speculate to accumulate. They believe that luck plays a large part in winning and one form of taking a chance is the same as another.

When they are gambling on their future they are likely to be looking for an edge, a little inside information can never go amiss. In a world where they feel under pressure to win at all costs they will have little worry about bending any rule at any time. In order to get ahead they believe you have to ‘go along to get along’ – cut an edge here, a corner there and you’ll be more likely to stay in the game long enough to win.

If this becomes the Dominant Narrative in the UK, as it is in less economically developed countries, then issues like corruption begin to dominate discussions of governments and legal frameworks. Today this is not the case, but if the Unobliged get their way through political ideologies and parties this could occur. Government regulation is neither good nor bad for most people – it just ‘is’. For Unobliged espousers it is just another challenge to be ‘gamed’. It isn’t ‘tax dodging’; it is ‘tax planning and avoidance’. To the bold go the spoils.


Using Unobliged

Demographic Skews:

1) Over-indexed: Male, mid-market

2) Under-indexed: Female

Unobliged espousers also espouse other Attributes. The top five most highly correlated Attributes of Unobliged espousers are, in order of the strength of relationship:

1) Force
2) Divided
3) Two Classes
4) Speculate
5) Simmer

In total those who espouse Unobliged also over-index significantly on 34 other Attributes.

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