IMPORTANT UPDATE FOR 2025 ONWARDS.

Much has changed over the last decade and more. CDSM has tracked these changes with a variety of focussed surveys. We have now made a major update of the British Values Survey for 2025.

As a consequence of this 2025 update, we feel that the alphabet we have previously published should no longer be relied upon. Because of this, we have decided to withdraw the main content from our site.

We are aware that many businesses have been using our alphabet without being in contact with us. If you are amongst those businesses, or are new to the subject, and you wish to know about the updated Attribute descriptions and the changes that have occurred, you can contact Pat Dade on +44 (0)208 744 2546 or by email at thegurupat@cultdyn.co.uk.

The CDSM Values Alphabet
Attributes descriptions published so far.

Achievement Acquiescence Adaptable
Adventure Aesthetics Afraid
Artisan Aspiration Bender
Benevolence Be Satisfied Big Business
Bodily Ease Budget Bedlam Busy
Buzz Car Casual Caring
Catharsis Certainty Cheerful
Coasting Complacent Confident
Conformity Conscience Control
Creativity Deference Discipline
Distant Divided Exhilaration
Faith Fantasy Force
Forgiveness Free Fun
Functional Spender Global Good Time
Green intent Healthy lifestyle Hedonism
Hetero Love Image Impulsive spender
Independent Indulgent diet Inquisitive
Insular Irresolute Joyness
Justice Learner Listening
Local Looking good Loyalty
Luddism Material Wealth National Pride
National security Nature Non-acquisitive
Non-reflective No sweat Novelty
Openness Optimism Overspend
Patriarchy Pessimism Pleasure
Positive green Poverty aware Power
Premium shopper Propriety Religious
Reserved Revenge Rules
Safety Security Self-choice
Self-direction Self-efficacy Sensitive
Sexual Shangri-La Showhome
Simmer Skeptical Socialist
Solitary Speculate Stimulation
Stupid law Tao Tradition
Traditional Family Two Classes Universalism
Unobliged Unplanned Visible ability
Visible success Whip Wrong clothes
WYSIWYG